Denim is one of those closet essentials that everyone can agree is a must, regardless of size, style, or budget. Choosing the correct pair of jeans, like finding the perfect white T-shirt, is a seemingly straightforward process that can rapidly become daunting given the sheer number of alternatives available at any one time—especially when trying to sort through all the different denim styles, from mom jeans to wide-legs.
We’ve done some of the legwork for you when it comes to finding denim for curvy body shapes and eco-friendly washes. We’ve organized some of today’s greatest women’s jean companies into simple style categories below, so you can jump right to the styles you know and love—or the ones you’ve been tempted to try.
Madewell
Madewell has a well-deserved reputation for high-quality denim with smart construction and appealing fits. The curvaceous line has a slim, sculpted waist, a high rise, and more room at the hips and thighs for an hourglass figure. The outcome is a pair of jeans that is both comfortable and flexible.
Everlane
Everlane’s environmentally friendly denim is both breathable and body-shaping. The curvy collection contains unique features like an altered hip-to-waist ratio for a form-skimming fit through the hips and thighs, as well as an ultra-high rise to showcase your genuine waist. You get a lot of value for your money at less than $70.
Universal Standard
Shopping for denim has never been easier thanks to Universal Standards: You may choose from a variety of fits, inseams, and rinses, with sizes ranging from 00 to 40. The Seine High Rise is the New York-based label’s most popular style, with a high waist and imperceptible built-in stretch. The style is available in four washes and standard and tall lengths. Also nice: Each pair can be seen on models of various sizes.
